The Social Shift
Social media will play a central role in both internal and external communication. The power of authentic and personal messages is very important.
The Social shift puts people at the center of communication between all stakeholders. It activates all employees within organizations. People talk to people and not to logos.
The Social shift is an important part and the starting point of an inbound marketing strategy through a more personal approach. The marketer facilitates and maintains as much control as possible, but the professional communicates directly with the target group.
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want. Inbound marketing forms connections they’re looking for and problems they already have.
Creating and sharing valuable experiences, that have a positive impact on people and your company.
You involve employees in communication, attracting prospects to your website and engaging customers with relevant and authentic content. Once they are in the picture, you start a personal conversation with them through conversation tools. Finally, you build trust and surprise them by continuing to act as an empathetic advisor.
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