A transition from corporate to sincere, authentic and especially personal communication. That’s what we call a ‘Social Shift’.
Companies will become more visible and trustworthy with a personal approach. And that will enable you to really make a difference in the rapidly changing online landscape.
The reach of employees’ social media posts is 561% higher than corporate social media posts.
Personal image is key
More than 75% of job seekers conduct research into a company’s overall reputation and employer brand before applying.
Companies with committed employees are 22% more profitable and customer retention rate is 18% higher for organizations with committed employees.
Leads through brand ambassadors result in a deal 7 times more often.
92% of consumers say they trust social media messages from friends and family most.
91% of businesses customers are active on social media. On average, prospects get in touch after seeing 3 to 5 messages.
91% of employers use social media for recruiting talent and 76% of job seekers find a job thanks to their personal networks.
Openess and authenticity
Openness and authenticity, that’s what it’s all about these days. Preferably every day. Prospects, customers and potential employees want to know which employees are behind your logo, what your motives are and how it really matters in the workplace. Only then are they willing to buy from you or come to work with you. That is exactly what you achieve with the Social Shift method.
Engage with your audience on a personal level. Start the Shift.
'As a recruiter you are always looking for people. And so to the places where they can best be found. That's why we quickly said: we have to do something with social media. Our target group spends a lot of time every day on it and makes less and less use...
'We are actually making a double Social Shift with De Persgroep. On the one hand we have deployed social media for ourselves more strategically, on the other hand we help our customers - so advertisers - with their Shift to social media. On both fronts we...
I had already lined up the theories behind the Social Shift for a while. But you can discover whether something really works, of course, in practice. That is why I approached IBN a few years ago to travel together and discover the Social Shift. Or rather:...